The Rydium Network is categorized into various advertising Verticals to assist in campaign targeting. Below are our premier Verticals with some basic details about each one:
Technology
The Rydium Technology Vertical is comprised of a wide variety of technology-related websites. These sites target both the novice and the tech guru. The wide variety of content which includes real time industry news, hardware reviews, tutorials, software downloads; press releases and forums attract a very loyal and tech savvy audience. Thus, a large percentage of Rydium's Tech audience are "influencers" within the online tech community. Many of them are involved in purchasing or acquiring products and services for their companies. See a breakdown of this vertical
Technology - A breakdown of this Vertical
The majority of Rydium's sites fall under the Technology realm. Advertisers are given the opportunity to tap into a very attractive and valuable audience which consists of: IT professionals, high-end tech consumers, programmers, web developers, graphic designers, online gamers, power users, system administrators, networking administrators, and much more.
Tech News and Reviews - Receive the latest news on the technology industry including cutting edge reviews on computers, motherboards, monitors, PDA's, video cards, sound cards and digital electronics. Stock market news and updates based on your favorite top tech companies - Microsoft, Intel, AMD, NVIDIA and more.
Specialized Tech - These technology-based online publications are devoted to either one particular "chip" company such as AMD, Intel, VIA or a line of product such as motherboards. These sites offer information on a multi-level basis that includes investment information, press releases, market trends, product reviews and more. These sites relate to the consumer, investor, industry professional and enthusiast.
Performance Sites - The terms "tweaking" and "overclocking" are regularly used for this community whose main focus is to make sure their systems are made with performance-driven components such as video cards, sound cards, graphic accelerators, etc! These sites contain news, articles, reviews about the latest developments in the graphic & video industry as well as thousands of tips for improving system performance and stability.
3D - Learn about the fascinating world of 3D whose audience ranges from hardcore gamer to web/graphic designer. These sites cover 3D games, 3D software and all other 3D-related content.
Web Design - The extremely talented editors of these sites are well known in the graphics community and the people who build and maintain the graphic end of websites frequent their sites. The sites cover various topics from tutorials, news on the latest graphics software, video cards, 3D-software, programming news and more.
Networking - These online resources are aimed at networking professionals and system administrators. Detailed information on this industry is provided along with tips that will help them in their daily jobs. Topics range from Windows to Linux to Unix, troubleshooting, intrusion protection and wireless LANS.
Programming & Developing - The sole purpose of these sites are to provide programmers and developers free and open source codes for ASP, C++, Java, JavaScript, Visual Basic, Cold Fusion and more. These sites allow thousands of programmers and developers to share downloadable programming files, offer free tips and programming tutorials - making it a valuable source for companies targeting IT professionals.
Shopping: Advertisers can take advantage of more than just branding by advertising on our shopping sites or customized point-of-purchase sections within specific sites. Through these targeted placements, sales and acquisition campaigns are successful!
Gaming
The Rydium Gaming Vertical is dedicated to hardcore gamers in both the PC and console area. The Gaming Verticall allows users to check out the latest and greatest and search for the best deal. Collectively, the Gaming Vertical generates over 67 million page views monthly with over 9.6 million uniques. These sites host many different features such as:
News Headlines with the latest product information, articles and
Game release dates
Hot Tips on the newest (new games, patches and fixes)
The hottest demos and downloads.
Capture the attention of tech-savvy gamers by advertising on the Rydium Gaming Vertical.
Wireless
The Rydium Wireless Vertical is dedicated to a highly targeted wireless savvy audience whose interests revolve heavily around the newest trends in the wireless industry. Users can research the newest phones, accessories and gain product knowledge to better educate themselves on their upcoming wireless purchases. Collectively, the Wireless Vertical generates over 15 million page views monthly with over 1.2 million uniques. These sites host many different features such as:
Product comparison specifications, feature lists, photos, links and user reviews
Hot Tips to educate users on specific topics
Recommended products database with a short list of products you should consider buying
Advertisers who want to capture tech-savvy consumers in need of buying a new cellphone, wireless device and or accessory need to advertise on the Rydium Wireless Vertical.
Digital Photography
The Rydium Digital Photography Vertical caters content that speaks to the needs of digital photography enthusiast, from amateurs to professionals. With current articles, reviews and tutorials this Vertical is vast resource to find the latest and greatest information for all of your digital photography needs.
The latest news, articles and tutorials
Product reviews
FREE Personalized Online Photo Albums and Memebers Directory
Contests
Special Features (Personalization, Printing and Sharing)
Capture the attention of tech-savvy digital photography fanatics by advertising on the Rydium Digital Photography Vertical.
Entertainment
The Rydium Entertainment Vertical features content related to celebrities, music, humor, movies, television and more! Reach avid entertainment enthusiasts thirsting for the latest in pop culture with Rydium’s Entertainment Vertical. Rydium’s diverse entertainment content and valuable demographic provides an opportunity for lifestyle-specific advertising.
Headlines the latest news, articles and Top 100 list of today’s A list celebrities
Movie reviews and what’s hot on the silver screen
The hottest trends in music, CD reviews
Contests, forums, chats, downloads
User forums and interactive surveys
Online gambling
Online dating
Advertisers who want to capture the hearts of those seeking entertainment need to advertise on the Rydium Wireless Vertical.
Sports
The Rydium Sports Vertical is comprised of websites that cater to the sports enthusiast. Game On! Whether your passion is for Football, Baseball, Basketball or Hockey, you will find get your fix right here. Look no further for the latest and great in sports information.
Stats (Pro and College)
Scores
Standings
Schedules
Fantasy Sports betting
Latest news (trades, agents, and more)
Advertisers who want to capture die hard sports fans need to advertise on the Rydium Sports Vertical.
Outdoor
The Rydium Outdoor Vertical is comprised of websites that cater to the outdoor enthusiasts. Whether you are into home improvement, gardening, farming, or simply love nature and the great outdoors this fantastic resource is a breath of fresh air for all users seeking to learn more!
Reviews
Articles
Product Reviews (home improvement, gardening and farming equipment, tools and machinery)
Worlds Largest Plant Encyclopedia resource
Online Shopping
Capture the attention of those entrenched by the great outdoors by advertising on the Rydium Outdoor Vertical.
Women
The Rydium Womens Vertical caters content that speaks to the needs of women with interests in Gardening, shopping, health & Fitness, Science and communication. With current articles, reviews and more this Vertical is a vast resource to reach and market to savvy proactive Women.
The latest news and articles
Product reviews
New Online communication products
Games, puzzles & Contests
Recipes
Capture the attention of savvy women by advertising on the Rydium Womens Vertical.
Digital Media
The Rydium Digital Media Vertical caters content that speaks to the needs of graphic artists and other Digital Media enthusiast, from amateurs to professionals. With current articles, reviews and archives makes this a great resource to find the latest and greatest information for all of your digital media needs.
Industry News and articles
Archives
Forums
Product reviews
Shopping for hardware and software (low price search tool)
Shopping Discounts
Special Features (Personalization, Printing and Sharing)
Capture the attention of those in the digital media industry by advertising on the Rydium Digital Media Vertical.
Web Development & Programming
The Rydium Web Development & Programming Vertical is comprised of a wide variety of web development and programming websites. The wide variety of content attract a very loyal and tech savvy audience. Thus, a large percentage of Rydium's Tech audience are "influencers" within the developer and programming tech community. Many of them are involved in purchasing or acquiring products and services for their companies.
Real time Industry News
Software / Hardware Reviews
Tutorials
Software Downloads
Forums
Advertisers, who want to capture tech-savvy developers and programmers, need to advertise with the Rydium Web Development & Programming Vertical.
Shopping
The Rydium Shopping Vertical is dedicated to helping consumers save money on all technology and electronic product purchases. The sites search the Internet and local stores for the best deals on the best products. Collectively, the Shopping Vertical generates over 16.1 million page views monthly, with over 3 million uniques. These sites host many different features such as:
Frequently updated Bargain News Headlines with all the latest great sales and deals
Discount Coupons for most major online stores
Hot Tips to educate users on specific topics
Recommended product database of items users should consider buying
Rebate and vendor information to help ensure consumers get the best deal with the maximum amount of shopping safety
Price Comparison section which features major online e-tailers
Advertisers who want to capture tech-savvy consumers already in the mindset to buy, need to advertise with the Rydium Shopping Vertical.
